“Decentraland Advertising Marketplace”
Decentraland is proving itself as an attractive place for brands, advertisers, and advertising agencies. But majority of advertising is still done OUTSIDE of Decentraland – on social media – including the Decentraland Community outreach.
Advertising is already ubiquitous across Decentraland - and can become an important part of the future income for the DAO. But it is highly unregulated and inconsistent in terms of technology and offerings.
Creating an official „Decentraland Advertising Marketplace” will help solve all that.
The Outcome of this Proposal is to create a Standard, and a Marketplace for advertising in Decentraland, based on the Adshares blockchain and data protocol.
Imagine: a platform, e.g. https://advertising.decentraland.org - where a user connects their wallet and gains immediate access to Campaigns, Placements, and many other tools for Advertisers and Publishers.
- List their parcel as Available for ADS
- Publish campaigns for their Galleries, Games, Experiences and Events – both inside Decentraland and other metaverses!
- Automatically gain MANA for traffic on their parcels
- Vote and Rate Advertisers and Publishers
- Vote down inappropriate content
- And much more
Implementing a decentralized advertising marketplace will enable a great upgrade for the management of advertising space, and ad campaigns across Decentraland.
This solution covers full range of technologies:
The User Interface/ Ad Server – with automatic Wallet connection and intuitive UX, like Marketplace
The Advertising network, including, but not limited to:
Screens in Public spaces (Plazas, Tram Stops, Roads etc.)
Bards and screens in Private spaces (Lands, Parcels, Buildings)
Common spaces (Sky)
GUI (Map, Explore)
Websites (in the Decentraland.org domain)
The Data Protocol to connect Buyers (Advertisers) and Sellers (Owners) directly, over blockchain, providing full Token compatibility and automatic payouts.
ADSHARES is in the best position to provide such services, as the company already meets all selection criteria:
The ADSHARES blockchain solution provides the blockchain for all advertising payments, for any Metaverse, Website, App or Game.
The ADSHARES data protocol enables direct bidding and is already technically integrated with the Decentraland engine.
ADSHARES is already listed as Decentraland Verified Partner.
ADSHARES does not compete with the existing advertising providers – we only wish to provide a proven technological standard.
ADSHARES already operates a fully working ad server/marketplace, with all aforementioned functionalities.
Advertising has always been and will remain the driving force of Economy – it has already become ubiquitous across Decentraland.
And problems are already clearly visible:
- “Ad pollution” – there are too many ads, on too many parcels, at the same time
- Aesthetics – there is no “beauty standard” – so the creative quality is very inconsistent
- Accountability – no proven standard for accurate reporting of ad effectiveness
- Fraud – there are already ad-abusing systems (bots)
At the moment – there is no other technology which could effectively tackle these problems other than ADSHARES: a blockchain, immutable, transparent, decentralized and P2P protocol capable of processing millions of ad transactions every second, enabling monetization and governance of ad systems.
As stated before – ADSHARES does not compete with the existing creative agencies (PrecisionX, LandVault, 42meta, MetaViu or MetaResidents) or builders (Vegas City, Polygon Studios, Polygonal Mind and many others) – our ambition is to provide the underlying infrastructure, which will help in creating a healthier future decentralized ad economy.
How this DIP will solve the problem:
- Provide a ready and running, plug-and-play solution – save a lot of time and investment
- Provide more DAO governance over advertising in Decentraland
- Provide a new revenue stream for the DCL Foundation – monetizing public ad spaces
- Foundation will gain a new revenue stream – a DAO-owned SSP enabling Advertisers to reach DCL Community – and vice versa
- Create w Gateway for Advertisers into DCL
- Advertise DAO initiatives more efficiently inside Decentraland
- Users will gain access to new promotional tools
- Creators will be able to design and sell their Advertising 3D builds on the Market – just like Wearables or Emotes
- Name holders may receive an automatic initial budget for communication
- Automate: map branding, wear-to-earn, Events and Places advertising, data collection and more
ADSHARES provides a full stack of advertising technology solutions based on blockchain:
- ADSHARES blockchain and coin ($ADS – used for transactions, staking, and governance)
- ADSHARES data protocol – called the Real-Time-Bidding on blockchain s well as creating advertising networks
- ADSHARES Ad Servers – the user interface to manage ad campaigns
How the new feature will be implemented:
- Full integration of ADSHARES blockchain with Decentraland, including
- Automatic zero-fees bridging $ADS to $MANA
- Wallet connection
- Integration of Decentraland-owned media with the protocol:
- Plazas (Genesis, Soho, Forest, Art)
- Roads (road-signs)
- Tram stops
- Creating a “Decentraland Ad Server/ Marketplace”, based on „panel.web3ads.net”
- Adjusting the GUI/ Ad Server to Marketplace
ADSHARES investment – internal (man-hours) – to be covered by the Grant
Ad Server – $10K
ADSHARES reward – 0,001% transaction fee