Intro: The Adshares ecosystem is built on the foundation of blockchain technology, offering a transformative solution to the challenges that advertisers face. However, many advertisers still have limited knowledge about blockchain and may be hesitant to adopt a new system. This proposal suggests creating Adshares Academy, targeted at educating advertisers about blockchain technology and its benefits in advertising.
Motivation: By creating an educational platform like Adshares Academy, the Adshares ecosystem can increase its adoption amongst advertisers. The Academy will help the market by providing necessary education and knowledge to the target audience, which will make them more receptive to blockchain-based advertising solutions. Additionally, it will help the community by increasing the number of users in the ecosystem and generate revenue, which can be used for further development of the project.
Specification: Adshares Academy would be an online resource center that provides information, knowledge, and tutorials on blockchain technology and its implementation within the advertising sector. The topics will cover blockchain fundamentals, decentralization, tokenization, smart contracts, and advertising-specific topics like ad fraud, ads quality, and transparency. The Academy will be equipped with quizzes, assignment modules, forums, and discussion threads for learners to interact with each other and the facilitators.
- Develop a framework for Adshares Academy with course outlines, curriculum, and content creation guidelines.
- Assemble a team of experts to create, review, and maintain the content for the Academy.
- Develop a learning management system (LMS) to support course delivery, registration, assignments, discussions, and other learning activities.
- Launch Adshares Academy and advertise it to the targeted audience.
- Train and engage users through incentives, supporting them with forums and expert assistance, and encourage them to become Adshares ambassadors.
- Framework Development: 2 weeks
- Content Creation: 4-6 weeks
- LMS Development: 4 weeks
- Launch and User Engagement: 8 weeks
- Lack of user participation
- Difficulty in recruiting experts in blockchain and advertising
- Competitors entering the market
- Technological challenges in developing the LMS